Selected Work

Case studies in
strategy, story, and
the spaces between.

Seven projects across UX, brand, editorial, and campaign design — each documented at the level a senior team needs to understand the thinking, not just the artifact.

SustainaBite — splash screen for the concept app

UX · 2025

SustainaBite

A concept app and brand identity helping young professionals eat sustainably without sacrifice — built on a year of research into why values and behavior come apart at dinnertime.

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Annual Report — cover and spreads

Editorial · 2025

Annual Report

An annual report rebuilt as a story — a year of work for The Fertilizer Institute, structured as a single narrative arc rather than a stack of unrelated updates.

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Sustainability Report — interactive landing screen

Editorial · 2025

Sustainability Report

An interactive sustainability report that translates a year of industry progress data into an accessible narrative — one a non-specialist can understand in ten minutes.

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Economic Impact Study — interactive United States map

UX · 2024

Economic Impact Study

A national economic dataset translated into something local — an interactive map and 50 state-level PDF templates that let a policy staffer find their state, their numbers, and their story in under a minute.

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Certified Biostimulant — logo and certificate identity

Brand · 2024

Certified Biostimulant

Brand identity for an industry-wide certification program — built to live equally well on a 40-acre field sign, a regulatory document, and a product label.

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For the Record campaign — potash and phosphate advocacy creative

Campaign · 2024

For the Record

A social and out-of-home advocacy campaign making the case that potash and phosphate should be treated as critical minerals — built around the foods, fields, and people they quietly enable.

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Bill Cole Residency — three poster variations

Brand · 2022

Bill Cole & the Untempered Ensemble

Three competition-selected poster designs for Bill Cole & the Untempered Ensemble's residency at UVA — three takes on the same evening of music, won through a campus-wide design competition.

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